Dali & the Cocky Prince Season 1 As a young boy, Moo Hak grew up in the market as a peddler. Although he is ignorant, he is strong-willed and knows how to make money. He is now the managing director of Dondon F and B, a global restaurant chain that his family started as a small gamjatang diner. However, he isn’t dignified and only cares about money. He meets Da Li, the only daughter and child of an upper-class family who runs an art gallery. She has a profound deep knowledge of things. She gets faced with bankruptcy due to her father’s sudden death and begins a hard life. Moo Hak and Da Li start a relationship as a creditor and debtor over the art gallery. Will these two polar opposites understand each other and fall in love?